STORY BEHIND THE GLO

HOW DID WE GLO?

Glo is an Egyptian Swimwear brand found by a 22 years old Graphic Designer, Reem Shabrawy. The idea behind this brand came from her struggle of trying to find a good looking burkini; therefore, she decided to customize her own burkini which let her feel more confident about herself. As a result, she decided to launch a brand that  aims to raise awareness to people that we can actually look good in a “Modest” Swimwear. The first collection was inspired by the fruit patterns and it was very cheerful, sadly for the lack of resources here in Egypt it wasn't the best printing techniques for a swimwear standards, after many trials it didn't reach the premium printing quality the brand was aiming to deliver to clients. After that, she launched "THE MERMAZING" collection which was a collection of solid colors with a bling bling fabric to give it a  youthful look. NOW  "HORRA" collection is the  newest collection for the summer of 2020. As for the printing problem, we have reached couple of printing companies abroad and we will be exporting customized printed fabrics that will meet the best printing standards.

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